3 Oct 2007

Microsoft's new bite of the Apple! 

Microsoft's Zune product family

Microsoft's Zune media player has been a pretty low-key affair so far, making very little impact on the media player market and even less on Apples dominance of that market. Microsoft however plays the long game, and often wins! Remember how long and how many iterations of Microsoft's hand-held operating system it took to take down the Palm Pilot? Palm had almost 100% market share for a long time and virtually created the market.

New versions of the Zune are launched today. There are three additions to the range : a 4G, 8G and 80G byte model, coincidently the same basic capacities as the new Apple range. The whole range has WiFi built in so you won't need to physically connect to a computer to download. Apart from WiFi though they don't look particularly innovative. Have Microsoft been thrown by the new look iPod Touch?

As with most Microsoft products, the Zunes integrate with Windows, both to synchronize music and to share TV programmes you may have recorded onto your computer.

It looks like Microsoft are still experimenting though - with a launch in the US in November and no UK launch date, so no competition for Apple this Christmas!

It took years for Microsoft to effectively compete with the dominant Palm, but when it did - Palm lost out. Should Apple be worried? Post your thoughts below!

Comments

No comments so far - Why not be the first?

Add your own comment!

Access code : 6579

Recent reviews

878482 sphero min878504 Philips 27 inch monitor 276E9QDS878483 DELL LATITUDE 12 5285 TABLE878465 benq QHD Designer Monitor PD2700878484 Olympus V409160BE000 LS P4 Hi Res Audio Recorde878464 smart photo edito878456 VN5 Harrier Drone Quadcopter with HD Camer878466 game house dream walke878452 Zyxel Multy X Tri Band AC3000 Whole Home Wi Fi Mesh Syste878407 Huawei Honor 9 Lite Android Smart Phon878454 Braven Ready Pro Wireless Portable Bluetooth Speake878405 portrait body version