9 Jan 2009

Buying a video? Blu-Ray or DVD? 

Your DVD player works just fine and you have no intention of upgrading to a Blu-Ray player until both the prices come down and your current machine finally gives up the ghost. Before that happens you're still going to buy more videos and they have to be in DVD format. While that's not the end of the world when you finally do upgrade your equipment you'll have a frustrating collection of lower quality movies that just don't take full advantage of that fancy new technology.

Taking these people in their sights, Disney have decided to test out the concept of shipping both standard and Blu-Ray DVDs in a 'combi-pack'. Use the DVD now put the Blu-Ray version away safely for later.

The first release will be High School Musical 3: Senior Year, on Febuary 16th. This will be followed by the 70th Anniversary Platinum Edition of Pinocchio (hard to believe that was made so long ago - I'm feeling old!). Further titles will then be released throughout the year with a platinum edition of Snow White and the Seven Dwarfs in October.

The standard DVD included in the pack will also give customers a format playable in standard DVD players around the house, so if you do upgrade you can pop your old player in the kids playroom.

No prices at the moment, but it would defeat the object if the combo-pack were to be priced at anything other than a marginal premium over the Blu-Ray only product.

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