A webcam that bears an uncanny similarity to Pixar robot favourite Wall-E goes on sale at Asda this week for an astonishing £2.93.

Britain’s cheapest webcam boasts a 300k pixel camera with built-in drivers and will attach to any PC or Mac via its USB cable.

Asda’s internet expert Gabbie Wise said: “This is an incredible deal for our connected customers and will help to put thousands of distant friends and family face to face.  Obviously at this price the picture resolution won’t be amazing, but one customer’s lack of resolution is another’s ‘cosmetic filter’”.

At £2.93, the Asda webcam is a fraction of the price of other webcams on the market, which can routinely sell for £50 or more.  Some professional webcams can sell for as much as £2,000, nearly 1,000 times the price of the Asda model.

The Asda webcam goes on sale this week in-store and online.