OK - you might be thinking this isn't such a new idea. There's the BBC i-Player and a range of other similar products out there. Many are even accessible through a set-top box rather than just your PC.

This new service from BiBC (British Internet Broadcasting Company) however is intended to deliver content directly to your Internet Connected TV - no box sitting in the middle. You didn't know you could get Internet connected TVs? Well they are new. BiBC will deliver their content over the Samsung [email protected] service and the NetRange MMH platform from Loewe and so will be available on the latest range of TVs, Blu-Ray players and home cinema systems from these companies. The service is also available on Philips web-enabled televisions.

This kind of delivery has been dubbed "OTT TV" - Over-The-Top TV. I'm not entirely sure why!

Anyway - given the reach of the Internet BiBC will be making the same service available immediately across many European countries.

So.... what content can you get? Initial channels will include content from Cartoon Network, ITV, Hit Entertainment, AudioLounge and BoxOffice 365 and prices will start from as little as £2.99. Worth a look if you're investing in a new TV any time soon!