O2 has today announced that O2 Litmus www.o2litmus.co.uk, the community dedicated to finding and nurturing the very best new mobile, wireless and internet-enabled applications and services, has launched a new competition, ‘’the O2 App Showdown’’.

With a prize of £10,000 for the winning entry, the O2 App Showdown is a hunt for the best new iPhone app and the iPhone user community will help select the winner. All O2 UK iPhone customers are eligible to apply to be a member of the judging panel.

Launching on Monday 20^th July and running for two months, the winning iPhone app will help build a lasting relationship between O2 and its iPhone customers. In addition to winning the £10,000 prize, the winning developer will have their app promoted to O2's iPhone customers in the UK.

Peter Rampling, O2’s Marketing Director said: “Since we launched Litmus last year, we’ve seen some fantastic innovation and I believe that working together with the world-wide Litmus community we can develop amazing applications for O2 customers, initially on iPhone and then all our devices – the beauty of Litmus is that we will have a community of O2 customers who will also vote for their favourite.”

To learn more about the O2 App Showdown, please visit www.o2litmus.co.uk/appshowdown