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D.I.Y. the Bosch Way
When showing off your latest power tools for the home, it makes sense to select an appropriate location. In the case of Bosch, this meant a location known as Home Sweet Home. Despite the recent adverse weather conditions, I was there on behalf of Gadgetspeak.
I must admit it was a little disconcerting to be ushered into a bedroom for my initial introduction to a Bosch product. However it was probably the right location to display the special limited edition of the company’s IXO cordless screwdriver. This limited edition was launched to celebrate sales of 10 million IXOs worldwide.