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Sometimes unusual locations can be used for companies to make announcements regarding new technology. Cisco, for example, choose a museum.
While you might consider that the British Museum is the ideal place to concentrate on the past, it does have the capability to be forward looking as well. An excellent example of this was demonstrated recently by Cisco using this location to announce new products and services. These announcements were made to European journalists gathered in the Museum’s Stevenson Lecture Theatre.