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A Double Dose of Mobile News
A pent house suite in Mayfair and an establishment in the heart of Soho were the locations for a couple of press briefings that dealt with initiatives designed to entice users to expand their mobile experience. Dragging my weary bones through the thoroughfares of London, as it basked in an unseasonably warm spell, I attended both events.
It should come as no surprise, with the wide spread influence of mobile communications, that two separate companies made announcements regarding their services within a twenty-four hour period. What is slightly more surprising is that both these announcements relate to partnership deals with established hardware or software service providers.