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A New Polaroid
Following its acquisition by the Petters Group Worldwide in 2005, Polaroid has undergone a change, maybe not of image but certainly with its range of products.
Certain names have the ability to bring memories flooding back with the effect that you have the totally wrong impression of the current situation. Take, as an example, Polaroid. My immediate thoughts, when invited to the company's product briefing, were of instant cameras that were bulky and produced instant snaps. Later, perhaps, I would have probably thought of sunglasses.