About our web-log

Personal web log for peter_j : Category Opinion

Welcome to the GadgetSpeak Community Web Log

:
19 Nov 2006

Orange upgrades : worse than the rest, or standard for the industry?

I'm not at all happy with Orange right now. I've been a loyal Orange customer for over 4 years, keeping the same handset for all that time and paying them £30 per month on contract. With my phone coming to the end of it's life I wanted to upgrade to the best phone I could get and keep that for (hopefully!) the next four years.

Before I go into my experience - I'd love to hear how you've faired. If you have upgrade stories (good or bad) please either blog them or add comments to this blog.

OK - my story. Popping into the Orange shop there are a wide range of phones clearly available for free on contract. My choice - the Sony Ericsson k800i.

"Sorry sir, that's only available to new customers - you can have that phone for £100." What? The phones on offer for a free upgrade were singularly uninspiring. Phoning Orange and threatenning to leave dropped the price to £89 - the best they could do. They explained that while they would like to upgrade me they had to position their offers to attract new customers.

My understanding of business is that it is much easier to keep your existing customers than to find a new one and that you should *never* neglect your existing customer base. I was until that point a happy existing customer.

Close to moving to a new provider I phoned The Car Phone Warehouse to see whether they could upgrade me for free. They could - and sticking with Orange. Yipee! I was offered a 12 or 18 month contract and was happy to sign-up for an 18 month contract, moving to the Orange Puma 30 plan. I was told I'd get 375 any-network minutes, 450 land-line minutes and 75 texts per month. Great.

First statement arrives and I have 200 any-network minuts, 100 landline minutes and 100 fixed line minutes - that is a 12 month contract. A call to Orange. "Ahh - yes sir - you're on a 12 month contract. When you upgrade and get a new handset your 12 month contract is actually 18 months." Now I clearly had the choice from Car Phone Warehouse of 12 months or 18 months. I clearly requested 18 months and was clearly told the number of minutes etc that I would have.

A call to Car Phone Warehouse. Hmmm - they aren't sure what's happened but the person that dealt with me will definitely call back. Well of course they didn't.

So - have you upgraded with an existing supplier recently? Are they *all* as aweful as Orange? Do they all treat their existing customers as something they've scraped off the sole of their boot? Questions to ask:

  • Do they give you the same choice of phone at the same price as new customers?
  • Do they lock you into different terms to existing customers?
  • Are they up-front with what they are offering? Look around the Orange shop or web-site - they are full of 'free with £35 contract' - no mention anywhere that if you are an existing customer you might as well not bother looking round their shop and may as well bin the Orange brochure they have.

I'd like to know because as soon as this contract is up I'm moving from Orange. They have lost a hitherto happy customer. The rest of my family will follow in due time so that will be 3 lost customers.

My recommendation is never upgrade with Orange. Always move away from them. What is your experience?